Have Us Up Your Sleeve: The Techy Hub Services

Here at The Techy Hub, our services include developing quite a number of different websites. However, there are three kinds of website most commonly requested by our clients. Following this, we also receive many questions on why we have different kinds of websites and their differences. To address these questions without causing confusion, we decided to relate our services to a metaphor about shirts.

We all own shirts for different occasions. From the old, stained ones to be worn at home or formal ones to be worn to work. Though shirts are essentially just everyday apparel, our website development services have a lot more in common with shirts that you might think. We’ll be linking our services with three different kinds of shirts while going through pricing and features.

 

Plain round-necked shirt

Plain white round neck t-shirt cheapest techy hub service

Possibly the most common shirt there is, easily found in any departmental store (or in your home closet). As they are all factory made, they look the same, with limited alterations. Just like this shirt, one of our services include building a website for you based on a WordPress template. We use a WordPress template that suits the feel of your company the best and replace the functions according to your requests. It is the simplest, therefore the cheapest service we provide. This does not mean that the end result will look bad, most of the templates have clean and professional looks. It simply means that your website may look similar to others (relate back to factory made) with lesser features than what you would like to have.

We do get requests from clients to add new layouts to existing ones, which can be done but will cost you. This is because most WordPress templates are build by authors who have their own ways of building a website. So, to complete the request, we would first have to dissect the code of a website and then add the layout requested by the client. The end result will be what you asked for, but it still might not look the best it can. So for plain round-necked shirts, take it as it is! Here’s an example of what a ‘plain round-necked shirt’ website looks like.

 

Collared, work shirt

Collared Work Shirt

So this shirt already looks different from the previous one. With the long sleeves, collar and buttons, it looks more suited to be in an office. This shirt is factory made, yet designed specifically to make the wearer look smarter in it. This shirt relates to our mid-range service, whereby we custom-design and build a WordPress website just for you. This service enables you to be in more control of how your website looks and feels, even enabling more functions. The only downside of this service is security. Your website may face a higher chance of being hacked, as WordPress uses a well-known cms (a service that allows users to change content without touching the code). This service would be perfect for you if you plan to start a more general website, without passing sensitive information such as bank information or personal identities.

Have a look at one of the results of this service: http://thetechyhub.com/portfolio/global-transformation-forum/.

 

Bespoke Tailored Shirt

Custom Tailored Shirt most expensive techy hub service

Everyone knows about tailor-made shirts, though most never had one made. They are made using careful measurements, high quality material and designs chosen to fit the wearer perfectly. The shirt can come with the customer’s choice of tie, bow or any other extras to complement the shirt. This seemingly superior shirt parallels our final service. We will custom-design your website and built from scratch using a proposed framework (Laravel, Ruby on Rails, Code Ignitor). This is recommended for you if you are looking to start a website dealing with sensitive or private data. You will still be able to be in control of your website and it’s features. This results in a beautiful, secured website that protects sensitive information and data on your website from hackers.

(Of course you can argue that it is not necessary to have tailor-made shirts but a fashion stylist may turn his nose up on your clothes. Just saying.) Intrigued? This http://ohmyenglish.com.my/ms/utama is an example of what you get from this service. Something out of the norm, and designed according to your every need.

 

So there you have it! We are open during regular business hours unless mentioned so in our Facebook page. We would gladly accept any inquiries to clear confusion or to help you in choosing a website perfect for you. Feel free to contact us at info@thetechyhub.com.

13 Steps to Improve Your Graphic Design Skills

Being a graphic designer places you in a field that is constantly evolving, creatively and technically. With your imagination and skills being your only limitation, it only makes sense to improve and hone them to the best you can. Though discovering new technical skills can be done quite easily, it is also important to pay attention and push the limits of your creativity. So, even if you are new to graphic designing or have been one for a while, here are a few steps to help expand your creativity to improve your graphic design skills.

1. Start collecting

The next time you go out shopping or happen to pass by an exhibition, look out for designs that might catch your eye. If you can, take them home and file them. These brochures, pamphlets, posters and many more can be a great source of inspiration that is also easily accessible.

Besides being a source of inspiration, they can also serve as an insight on how to better narrow down your designs to suit different target audiences. The more you collect, the more similarities or differences you may notice, which can give you an edge in coming up with more unique ideas.

2. Snap Photos

Wall with muralIt is most likely that you own a smartphone or at least a phone with a camera. Use it take pictures of designs that you cannot take home, such as a wall with a pretty mural. Similar to the previous point, file the photos away for later before you forget. Keep in mind that some designs cannot be photographed or duplicated for copyright reasons so look out for signs saying so.

There are other sites that provide similar pictures with high resolution too. Sites like 500px or Flickr not only provide this service, you can also download high-resolution pictures with no copyright issues for free.

3. Invest in books

Time to go back to basic by buying books to aid your learning and ideation processes. There are countless books on inspiration, technical skills and education. Books written by successful graphic designers can give you a better perspective of their careers and most include examples of their works.

It can be educational to look into the minds of graphic designers whom have been in this line of work for a long time and still manage to come up with ideas that are relevant to the current day and age. Being able to adapt some of their methods can drastically improve and possibly speed up your next ideation process.

4. Read blogs

Another treasure trove of information readily available for free. There are many kinds of blogs to cater to different designers. Avoid costly mistakes and know what to look out for by reading blogs on tips and tricks. These can be very helpful to those whom are fairly new to designing or even to corporates looking into elements that appeal to the mass audience. Here’s a blogpost that might be useful for such a situation.

Getting an art block is quite common when coming up with ideas. You can overcome this by visiting other designers’ blogs or e-portfolios. Behance is a great platform for searching e-portfolios. Some designers may even have a link to their blogs for you to browse their work.

5. Publish your work

Man bloggingSo you have been designing for a while now. It’s time to start your very own blog or make an online portfolio. It can come in handy in keeping tabs of your progress and maybe even develop your own art style.  Doing this can help you in being more aware of the design community and be more analytical of your own work.

There are many platforms to start blogging. Blogger, WordPress, Tumblr, Squarespace, to name a few. These platforms are mostly free and you may find yourself spoiled for choice. Choose which platform you know you’ll be the most comfortable using and blog away.

6. Actively participate in the design community

Now that you have published your work to the online community, you might receive feedback or critiques from other designers. If you receive good feedback, then great! You’ve designed something appealing to others. However, don’t be discouraged if you receive criticisms. Only through criticisms will you understand any mistakes that you may have made in your design or if it can be improved.

By being active in the community, you will be able to keep yourself up-to-date with the activities in the design world. Just as software have updates, keep yourself updated to stay relevant too.

7. Work on fake projects

If you have the time, it can be good practice to work on fake projects. Come up with a fake brand and design a corporate kit for them. The corporate kit can include marketing materials such as pens, notebooks, bookmarks, coasters and many more that you can think of. Doing this once in a while can keep your job as designing fun as there are no limitations that may hinder your creative flow.

This of course, allows you to tackle brands you are not familiar with. If you are used to urban designs, try taking on a vintage design. No designer can say they have enough experience and need no more.

8. Redo designs

If coming up with a new brand is too much work, then try redoing other people’s projects. No two designers are the same and you can judge what they did wrong with their designs. At the same time, you can see what you can improve in the design or put a whole new spin on it.

This also works for your own older designs. Looking back at your older designs may have the same effect as scrolling through your first few Facebook posts. Although you may feel a strong urge to delete the designs immediately, it is highly encouraged to keep them so you can be sure you are progressing and constantly improving. Let them be and try redesigning them instead.

9. Enroll for classes

If you think having a lecturer can benefit you, try looking for colleges or universities that offer design classes without enrolling full-time. You can not only pick up new technical skills, you also get to meet other people like you.

Other designers whom are more well-known may hold a lecture or forum in colleges or universities. By being a student, you may have easier access to such events. By attending lectures or forums, you get to meet and network with the designers. Talking to someone with more experience and have higher skillsets can help push you to work harder in improving yourself.

10. Meet up with other designers or studios Meeting business

Don’t limit yourself to just classes or online tutorials. There are some questions that cannot be answered by these mediums and can only be answered by people working in the graphic design field. For example, “What inspired (designer/studio) to adapt this style in the design?”

Talking to an experienced person face to face can be extremely beneficial to understand the people in the industry, the opportunity to speak to inspiring people and obtaining valuable contacts. Here’s another chance to network yourself to obtain any advice you may need or create an impression of yourself to be noticed.

11. Get out

As a designer, you may spend hours to days on your computer screen. Well, time to turn it off and go out. Talk a walk in your neighborhood, travel to another state or get out of the country altogether. Experience different cultures, talk to people of different ethnicities, be inspired by another culture’s artwork and their take on design.

Of course getting out and simply being in a completely different environment may do little to inspire you. For example, travelling to another state and staying in a hotel in the city may not do as much as living in a homestay with a local family. All in all, immerse yourself completely in the local environment and you might find yourself coming home with a huge creative boost.

12. Acquire new knowledge

yoga class

Inspiration and unique ideas can come from anywhere, even sources completely unrelated to design. Pushing yourself out of your comfort zone and learning new things may help your creative juices flow again.

There are a number of communities or non-profit organizations offering casual evening or weekend classes. Try learning how to play an instrument, pick up a new language or maybe even a yoga class.

If you’ve previously acquired knowledge in other fields, don’t forget them. They may come in handy in the future, such as Steve Jobs and his study of calligraphy. This knowledge was applied in designing the interface of the first Macintosh computer, which became the first computer ever with beautiful typography. This then advanced to the gorgeous interface of Apple that we all know today.

13. Start sketching

If you haven’t already, get yourself a sketchbook and start sketching or doodling in your free time. It keeps your brain busy when you would be fidgeting with your phone. Sketching can help visualize your idea and find out if the design you had in mind will work out.

Ever had moments when the idea you had in your head turns out very differently when executed? By drawing the ideas out first, you are able to see what works and what does not. You may even gain new ideas for your design when sketching.

Note: So there are the 13 steps to help you become a better graphic designer. Of course, becoming one takes more than just these steps. There are plenty of other skills to master when it comes to designing such as improving your typography skills. Or perhaps you are running a page about yourself or a company, in which case a good impression is everything. Head over here to give your ‘About Us’ page a boost!

Typography Tips and Tricks – Errors and Mistakes

Man doing typography and writing lines of textNow that you’ve read on how to create a good logo, your design project looks great. The colours are on point, the illustrations are perfect, but wait! Are you sure you used the right font? You sure you spelled that word right? Designers, you all know how typography makes or breaks a project. So here are some typography tips and tricks to make sure your great masterpiece stays a masterpiece.

1. Increase line spacing, or leading

Leading (it rhymes with “wedding”), is the space between a line of text and the next line of text. Remember when our teachers would insist that we write our text on alternate lines in our exercise book? That is actually really good advice.

The bigger the line spacing, the easier it is to read a block of text. A common typographical error is setting a small leading to your paragraph, which makes all those words appear cramped and messy. Due to this, it is easy for readers to lose their place when reading.

Fonts differ from each other, so there is no leading that is “one-fit-for-all”. It is important to judge how far apart line spacing should be for different fonts.

2. Change tracking for different fonts

Tracking, or letter-spacing, literally refers to the space between letters of a word. It works to prevent letters from running into each other. We don’t like people invading our personal space, we also don’t want letters doing the same.

Lowercase letters or the capital letter of a word needs no letter-spacing since they fit quite nicely with the letter next to them. However it becomes different when you type a word with your “caps lock” button on. The spacing between capital letters would appear too narrow if you don’t increase the tracking.

3. Kerning is not tracking

Instead, kerning is the space between a letter pair in a word. It functions to reduce or add the space between a pair of letters in a word. Kerning is best used when dealing with logos, full capital letters, and headlines, as it helps improve readability.

A good typography trick is to not set the kerning by computer default. Tweak around with the kerning until you find the one most suitable for your text.

4. Avoid too many words in a line

Did you know, our eyes only record groups of three to four words in a sentence for a couple of times before feeling tired? Writing long lines of words really exhausts your readers. Moving their eyes and heads so often, reading line after line after line… (and it goes on).

Optimally, you’d only need around 9-12 words in a line, which is approximately 50-60 characters. Anything shorter than 9 words may break the flow of the sentence; and anything more than 12 can be tiring to read. Not to mention, we also forget that sometimes we tend to miss a line or even reread the same sentence!

5. Use consistent typeface and weights

Typography example of a design with a mixture of various typefaces and weightsFonts are like personalities, some go well with others; some don’t. Choosing which typeface to go with which is not easy, even more so in trying to get them to work harmoniously.  A mix of too many different typefaces can be distracting and disorienting, which is a grave typographical error. Limit each project to contain three different fonts at most.

Using too many different weights might confuse readers since they won’t be able to tell what the text is actually trying to highlight. This can cause misinformation.  

If you do insist on a variety of typefaces and weights, a good tip is to pair serifs with sans serifs. Try Futura and Rockwell for that playful feel!

6. Use serifs for long paragraphs

It’s not a myth. Serifs do work better for lengthy text, like in books or newspapers. They typically have a flowing mark at points which is said to direct the reader to the next letter, improving readability and preventing eye strain.

The trick between choosing serifs or sans serifs is to figure out what platform you’re writing for. In high resolutions, like for newspapers, use the serifs. Sans serifs are actually optimized for pixel-based displays, like on blog posts.

7. Pair different value of colours together

There is no such thing as a bad combination of colours, but there is bad combination of colour saturation and hues. Imagine printing pale yellow text on a white background; or dark blue text on black. The only time those combinations would work is if you’re trying to send a hidden message. It makes reading that much harder.

The best way to overcome this common typography mistake is by pairing colours opposite of the color wheel together. For example, orange and blue.

8. Use contrasting colours

Typography of light colored font on dark background Print light coloured text on dark backgrounds. If you can’t remember this typography tip, remember zebras. They’re black-skinned with white stripes on top.

Printing white text on anything less than 50% tint makes the design look less distinct and hard to read. The words become less visible as they get lost in the background. Good practice is to pay attention to how one colour interacts with one another. You don’t want to place clashing colours together.

9. Hold back on the center align

If you’re designing a restaurant menu or a wedding invitation, please, by all means, use the center align all you like. However, for the times you are not, justify your text to the left or right, depending on which suits your graphics.

Centered text can sometimes be seen as amateurish as the sentences may appear broken and jagged. They also appear disconnecting, breaking the flow of a sentence, which will make readers feel dull and bored.

10. Write small body copies

Once again, you need to take into consideration what platform you’re writing for. Text for print and for online viewing are very different. If you’re designing an online ad, take a step back and try font sizes smaller than your standard 12pt. With a monitor screen, readers will be able to zoom in if they need to read something easier.

Larger font sizes would be fine for a children’s book, but for professional design projects, it is important that your body copy looks concise and straightforward.

Bear this typography trick in mind: Always use font sizes of 7pt or more. Fine prints, like the one in terms and conditions, really just means you want to make it hard for your readers.

11. Learn the Grid System

The Grid System is a guideline in which designers can use to arrange and structure their content, to maximize readability and enable easier navigation. You will be able to design your projects in proportions, as well as balance the text and use of other media forms contained in your design.

With the system, your designs will appear clearer and more interactive. You can refer to The Grid System site to find more information and ideas on how to utilize it better.

 

Now that you’re a typography guru and want to take it up a notch, check out how to write an appealing “About Me” page to level-up your blog, website or social media! Or if your typography journey has you worn out, young Jedi, just kick back and refuel at these food stops that has fed us while we work to bring you more good stuff! 

Characteristics of a Good Logo – What You Need

What is a Logo?

Logo acts as a reminder and a pop up of a company/product. For the designer, it’s the ultimate challenge. Words and drawings or even doodles are how we usually express ourselves. Logos are graphic, a symbol, and it has to be in its simplest form.

Logos are the identity card of a company, the passport of the company’s growth. The designed logo has to evoke a sense of recognition among customers. Logos are the bridge between the company’s sales and their aims.

In a world where technologies are always advancing, an effective logo is a must. In a sea of logos, how do you stand out?

 

Simple

Unlike paintings or drawings, the key to an effective logo is simplicity. A good logo designer doesn’t always make a good illustrator, but this doesn’t stop you from designing a good logo. The glorious birth of a good logo often comes from aimless doodling. It doesn’t have complicating elements or components. Of course, improving your graphic design skills would really help you in your design work.

With just one quick look, your customers will recognize your brand through that particular logo. Logos that are too complex will cause confusion and minimize your chance of immediate recognition. Remember this: An effective logo is a private jet to your potential customers and business partners.

A good logo possesses the ability to get into the minds of all consumers without being overdrawn. It has to be simple up to the point where the customers will be able to describe it. Nike, a simple black tick but holds a million value.

 

Unique

man in the crowdA light bulb means idea; speech bubbles mean conversation, globe means international. All these are far too common to be used as a logo. Surely, your customers will be able to recognize it and identify it, but they might confuse it with other companies. A good logo has to be the odd one among a bunch of other logos.

Without an entirely different logo, your potential customers may turn to competitors’ companies, which means one less potential customers. A good logo doesn’t scream what you sell but instead it provokes the customers’ to identify it themselves.

Apple’s logo is just a plain white apple with a bite on the side, but they don’t sell Apple in a literal way. Instead, they sell smart mobile devices. Stay away from the clichés.

 

Adaptable

logoAn effective logo is one that can be incorporated into other forms of media such as name cards; it should be resizable. To achieve this, designers usually use a vector format. The logo will be drawn by paths and not pixels, and the logo will appear clearer compared to a pixelated logo. It has to be a minimum of one inch without missing out any important elements. Bare in mind, it has to be perfect wherever it is. No matter the size, the logo will always be recognizable. Your company will lose its value.

Ask yourself: Will it look good on billboards? Name cards? T-shirts? Pins?

The color of the logo affects the effectiveness of a logo. A good logo is a chameleon that can switch colors to fit in. It will still be influential even if it’s in black and white.

 

Appropriate

Identify your target market. A good logo can attract the right potential customers and boost the sales of the product. Designing for children’s toys? It’s not necessary to have a child’s toy as a logo or having the word ‘toys.’ Focus on your color scheme, making it appealing to your target market.

Designing for a law firm? Ditch the colorful and playful color scheme. Change it to a more formal and serious approach. Not only that, but you would also use simple fonts as it would be easier to see from a distance and locate.

 

Timeless

i love new yorkA good logo has no expiry date. It will be durable no matter how many decades or centuries had passed. It will not deteriorate over time, and people will still be able to recognize the logo. Do not aim to be trendy but instead, strive for eternal life. A logo that is always changing will raise confusion among people.

Not only that, every time your company logo made any changes, you would have to advertise to make the changes known to the world. This is very costly and would reduce the revenue of a company.

Take a look at the ‘I LOVE NEW YORK’ logo, it’s created in 1975, but until this very day, this logo is still recognized by the general public. It’s still printed on t-shirts even after three decades.

 

If your logo fulfills all the above, you are ready to go. Start your business venture and your logo will not fail you!

 

6 Secrets to an appealing ‘About me’ page

man looking at phoneOur phones never left our side, they are like our sidekick, keeping us on the go. Checking emails, scrolling through Instagram, stalking your crush on Facebook, watching celebrities fight on Twitter, reading blogs on Google, the Web was always there to lend us a helping hand.

Sitting behind screen, it’s almost impossible to truly connect with your audience. Hence, it’s crucial to captivate your audience with a personal and friendly approach. Otherwise, you will be just another faceless web designer among sea of many others.

I know…easier said than done.

 

Don’t be normal, be different

Distinguish yourself. Make your ‘About me’ page an appealing sight by using different variety of Medias, such as graphic, videos, timelines. So that people will be attracted and possibly drool over your page. Colors brighten our days and it will also increase the number of viewers on your website. Specific colors possess the power to stir up our emotions.

  • Red- a color that grabs attention that’s why alarms are red
  • Blue- If you want to appear trustworthy and cool, try this.
  • Green- very flexible. It symbolizes nature and the color of money. It lends customer with a pleasing and warm feeling

1914074Contrast and complimentary colors are your best friends.

Humans have very short attention span (8 seconds).Therefore, videos are an effective way to display your thought with motion within seconds. Don’t blindly follow, create your own style. Separate yourself from the pack, be the Alpha.

 

 

Swipe Right

Treat your ‘About me’ page like a Tinder date. Of course you would want people to swipe right, right? But first, give them a good impression of you through a profile picture. Shine some light on yourself, use minimal filters. A photograph of yourself will allow your audience to feel connected.

With a picture of yourself, they will feel as though they met the actual person in reality and not just another anonymous web designer online. This will foster trust, you want to appear trustworthy. At least, your audience will know you are not a robot or an alien.

 

Speak human

The ‘About me’ page is not another English work assignment or an English essay for coursework. Bombastic words are completely extra and unnecessary. If your audience is required to pull out a dictionary, chances are they will just exit and adios.

You are conversing with your viewers through words, don’t try too hard to impress them with words that are not common. Jargon. A huge no-no. It may be cool but some may not understand it.

Make an effort to make your website accessible and user-friendly. Keep your vocab simple. Stay away from using unclear titles. If it’s an ‘About me’ page, give them the page. Don’t change it to “The Journey”.

 

Keep it Organized

boxes on shelfThe best ‘About me’ page is one that has a lot of information but with minimal confusion and very neat and tidy. Your audience has to be able to swallow and digest them. Avoid chocking them with endless paragraphs of alphabets. The only wall between us and success is our ability to control.

We most of the times tend to vomit out everything that we know. It may be challenging to know when to stop when writing an ‘About me’ page, especially when it is about ourselves. Is it enough? Is it too much? Control and express your thoughts at the same time avoid being too wordy.

Split your paragraphs and keep information in sections. Allow your audience to have a quick scan before depth reading it. Start with writing a short bio. Keep track of the number of words.

 

Have a personality

It’s okay to have a personality when writing the ‘About me’ page. It reflects who you are and your audience will feel connected to you. Treat your audience like your friend. Just be yourself.

Don’t just throw in facts, they want to be connected to you and know the real you. Facts alone do not persuade and your audience might get bored. Compared to the others, your ‘About me’ page may be too bland and dull. You are supposed to break the ice wall and not build another wall.

Make your website a window to your world, open the door and invite your audiences into your world. Share your passion, your ethos, and your values. Let them know what you believe in. Watch your tone of writing, avoid being too stern or formal. Be humorous, personable or bold.

 

Be the GPS

gpsMost of your audience may not know what to do next, after reading your ‘About me’ page. They will be like “What should I do next? Hmm, let’s watch a vine” Chances are, they will forget that your site exists.

Bring them to the destination that you desire. Show them the route. Keep them entertained. You want people to stick around when you have new updates. But how? Easy, just ask them to subscribe to your newsletter or your Twitter account or give a thumbs up on your Facebook page. Or even follow you on Instagram.

Personalities are unique and charming, so don’t be afraid to stay authentic. Translating your persona into words can be super hard, but here’s how you can make your text appear as awesome as you are

Buh-Bye!

#Throwback

1419024Throwing it back to 2 weeks ago, I still the little high school girl with no idea what the Techy Hub do. Purposely making my bag appear big but in reality there’s only 3 papers, my pencil box and my bottle in it. (trying hard to look like I’m ready). With the initial thought that all offices are like a honeycomb with superiors sitting in their respective solidary cube. I thought I will be confined to my little cubic space.

Pushing open the door, the Techy Hub was nothing like what I imagined, it looked exactly like the pictures online (duh).

Compared to the other offices, the Techy Hub is more relaxed and laid back. To my surprise, the resting area has bean bags and a comfy sofa. Anytime when we feel tired and drowsy, we can just change our workplace and move there to work. How nice is that!!

Knowledge

During my brief stay in the Techy Hub, I was given the opportunity to learn about digital marketing. Coming in as an Art student, I had the basic coverage about marketing. Marketing involves the advertising process which is no longer just giving out pamphlets, TV adverts or leaflets but now it involves taking in the help of social media such as a blog. Taking it up a notch, we optimize our blog posts to ensure that our website is available for the world to access through SEO. SEO (Search Engine Optimization) allows us to rank for a certain keyword. Did you know that you can earn money for the rankings!!1538344

Writing a blog is not as easy as I thought. It’s more than just typing, editing and posting. There’s more than that involved. Before posting my article, I have to make sure that the readability is lighted green. Like a traffic light, red means stop don’t post; yellow means it’s not good but not bad. This ensures that the article is pleasing to the eyes of the viewers. Next, it’s the SEO optimization part. I have a brief idea on what it is but I was not experienced enough to do it so I passed it to the expert, Tricia.

Holding open a door of curiosity, I learnt content writing. Sure, you might say, it’s just writing, anyone is capable of doing it. But, writing to advertise has lot of hidden tactics. You have write to provoke the consumers and viewers. It’s like playing with alphabets and forming words that make your product appear exclusive and make your potential customers feel like they need to have it.

Lunch

all kinds of foodEveryone’s daily struggle: where to eat?

Lunch, my favorite time of the day. Partially because of the food but it was also the only time where everyone sit together and talk. Stepping away from our computers and enjoy our delicious meals. The first few days, I was still quite reluctant and shy to start a conversation with them but now we talk every day. We can talk about just anything, sharing experiences or just some random funny Facebook posts. Laughter is never absent with them.

 

 

It’s true how Time waits for no one. When you are enjoying yourself, time always race like a jet. In a blink of an eye, 2 weeks is already coming to an end. It’s time to say goodbye to this place. It’s time to switch back to my original high school routine… Today is the last day that I will be walking down the stairs from the Techy Hub. Bringing sweet memories and all the knowledge I gained home, I will never forget my wonderful experience here! It’s time to go back to the familiar building where I call school and leave the office of the Techy Hub…

A Different Working Environment

Art Printing Works

art printing works building

Down the memory lane, APW (Art Printing Works) was not just merely another commercial letterpress establishment.  Specialising in printing hardcover books, the industrial plant is dilapidated by the advancement of technologies. Rich in history, APW couldn’t just close down now.

The Origin

Dating back to the 18th centuries, The Royal Press was in its heyday. Fame was in its favor until the Japanese came about, endeavoring to devour the whole of Tanah Melayu. The Royal Press had to closed down because of that. The original store was no longer in existence, but the business is still in the heart of Ee Lay Swee, who then later opened a store that lasted till this very day.

Royal Press withstood the dilapidation of time, but technologies were not kind to them. By 2000, the business was in neglect as it was not seen as appealing to the newer generation.

Ee Soon Wei took the bold initiative to improvise the authentic industrial printing area into something new. Holding onto the family’s legacy, the common trading area is no longer just the home of ink and papers. Instead, it’s the campus for all creativity to take place.

 

Uppercase

office space
Above the factory is the large space for juvenile entrepreneurs to interact with the other creative outdoor washroom area
individuals from different fields like graphic designs, architecture, programming and many more. With the exposure of natural light and green plants around that space, you will feel more focused.

The modern layout and design of Uppercase allow inspiration to take place. Every now and then, Uppercase tenants organize events to share their passion and teach a skill or two. Bean bags lying around waiting for us to take a seat, bringing us comfort and relaxation while we work.

An arcade at the corner, tempting us to take a break and have some fun. A rooftop terrace with plenty of natural light, totally insta-worthy. Even the toilet is looking modern and waiting for us to utilize it. Stayed here the whole day, starting to smell a bit like gym socks? Keep your cologne or deodorant and head to the shower prepared for you.

 

#Brown bag Friday

man presenting with silly picture on screen

Grace organized a small section to gather the community members. It was just a little session that gathers the members for a chat. This is the time where everyone has a chance to share their passion, experiences, and views. “Alone we can do so little, together we can do so much.” This short session enables us to solve the member’s problems and share our ideas. Maybe our ideas might just be the exact solution to the hitch that he is facing. On the 28th of October, Daecan Tee from Pow Ideas shared about the importance of the prototyping culture.

Pulp

img_9787

Pulp by Papa Palheta, a safe haven for all caffeine lovers. From afar, the smell of fresh pastries and rich aroma permeate the air. Bringing joy and vitality to those who needed a boost to get through the hardships of work. From the surface, Pulp looks just like another coffee shop around the corner.

In the heart of the store is the eagerness to spread the art of brewing. It’s not only a coffee shop that bakes and brew but also a café that supplies the appliances to hash a fresh coffee. The tricks and tips to a mildly acidic coffee can be attained here as you embark on your journey to becoming a coffee apprentice.

Not only that, Pulp is also the supplier of aromatic roasted beans at both retail and commercial levels.

 

The Breakfast Thieves

rustic breakfast place with plants around

The Breakfast Thieves, founded in 2012 in Melbourne, the co-founders decided to return home to bring their delicacies to their homeland. Introducing the fusion treat that incorporates Australian and Asian taste buds. Being listed as one of the top 5 cafés in Melbourne, they decided to bring their legacy home. The mouth-watering dishes that they prepared will make you drool!

 

A Place Where (APW)

A workplace is not always a single cube that we are all confined to work in. In APW, it’s versatile and fun. With the F&B outlets available, you will never have to worry about where to eat. You can choose where to sit, and every day you will have new interactions. A Place Where you can work and play.

A Little About Intern Alisha

intern working hard on computer

Hi my name is Alisha Lee and I’m from Wesley Methodist School (International). I’ve just finished my final term exams for year 10 (form 4). My school has this program called Work Experience for the year 10/ form 4s. In this program we are to find our own jobs and work for them for 2 weeks.

human head and lightbulb with icons about education So, I started thinking. What were my requirements for my job? Was it the money? The brand? The experience? The people? I then and there came into a conclusion, to me, what was the most important was the learning. The process and what I can use what I have learnt for my future as an artistic freelancer, might it be in graphic design, illustration or animation.

I talked to many people and soon came across The Techy Hub through a friend of mine. She too was going to join this company. I did my research and made sure this was the right choice. I wanted to broaden my abilities and learn more about the digital world of art. The company was in the graphic design and advertising field which fulfilled my requirements moreover something I have never tried before.

Feeling adventurous, I thought to myself, why not? I then started to converse with Soon Seng, The director / Front-End Developer. After Soon Seng explained to me the positions available and had advise me to not pick too many choices, I finalized with the choice of social media marketing and graphic designing.

I’m excited to pick up some skills before heading back to the dull books in school and I hope to gain as much as I can from this internship. Stay tuned to this space to see what else we’ll be sharing.

If that sparked your curiosity, do check out the other interns and their work here!

The Beginning – First Day of Internship

My First Dayintern smiling at her computer at work

The sun was smiling behind the dark clouds, but all was well except…the traffic. Staring out of dad’s car window, blazing red light lit up every cars backside. After an intense battling with the traffic, Waze finally announced my arrival at The Techy Hub. “You have reached your destination,” right on time.  I was greeted by three really friendly members of the The Techy Hub team.

The First Task

Woman writing list of tasks to do, close-up of handI received my first task from Tricia, our supervisor. We were given videos that are related to what we will be doing for the next two weeks. It was informative videos that provide us with a deeper depth on marketing. Being an Art student in school, I was exposed to Business Studies that covered a brief foundation on marketing. So, I know what the speaker is talking about. Marketing is not just about selling the product, but there are layers and layers of planning, advertising and many more processes involved. It’s like baking, in a way.

Next, we met Soon Seng who showed us around and explained to us what do they do in The Techy Hub. Right away, we were given tasks to carry out for the next few days. I’m assigned to design an infographic (an animated video) to promote a UK based website called PLABable. Still a newbie in digital marketing, I took my chance to do learn. Introduced to a step by step, user-friendly animation creating app, Animaker, for the first time in my life, I created digital animation! It was pretty cool and an achievement to me.

Taking small baby steps, we have a lot to learn and gain from this experience.

Work Experience Programme (WEP)

girl thinkingWork Experience Programme 2016 at Wesley Methodist School is aiming to allow us to have the opportunity to be exposed to knowledge, skills and responsibilities that can be obtained out of the four walls of a classroom and thick, heavy books that are brought to only be memorised.

Why The Techy Hub and not in other workplaces? Working is not easy; it’s an entirely different daily routine compared to our typical student’s daily exposure. It’s a once in a lifetime opportunity for us as not all student are given a chance to intern at the age 16.

The reason why I chose The Techy Hub instead of eateries, it’s because I like writing, specifically short story writing. In the future, even when we go overseas, we will still have the chance to work in restaurants and cafes. But rarely, companies will be willing to take a 16-year-old to be an intern for just two short weeks. Surely, working in cafes, we’ll be able to learn how to communicate and delegate our jobs, but in The Techy Hub I will learn so much more. For example, I learned digital infographic designing today.

The Future

teacher teaching kids16, age to start thinking about the future and our ambition. Planning for the future is like foretelling when the apocalypse will come. Only the future knows the many secrets. To me, thinking about my aspirations is almost impossible. Deciding on what I want to do in the future is like chasing a Ferrari with a Proton Saga. From being a teacher to being a Masterchef Winner after watching Gordon Ramsay cook, until now I’m still searching. That’s one of the reasons why I chose The Techy Hub. I’m opening doors to new possibilities, maybe one day I will find my own Narnia. I might see where my passion lies and start pinpointing my goals and work towards achieving them.

It’s still the 1st day, and I’m still a sprout in the soil waiting to grow into a tree. Two weeks is not long, and it’s probably the shortest internship time span, but that’s not a problem. I will absorb as much ‘nutrients’ as possible.

“The best way to predict the Future is to Create it”- Peter Drucker

Potted Geraniums

Check out The Internship here http://thetechyhub.com/the-internship/

The Techy Hub are now Google Partners!

If you haven’t already heard, The Techy Hub are now Google partners!

Here’s the story. Our marketing guy, Kur Win and the rest of the team thought it would be a good idea for us to be certified and officially be partners with Google. It took a few days of studying, and two exams later, it’s official! We can now proudly advertise this badge for our services!

Google partners certification badge

So what does it mean to be a Google Partner?

Google Partners is a program offered by Google to advertising firms, digital marketing executives, and Internet consultants managing AdWords accounts. A marketing firm with a Google Partners badge is apparently proficient at Google AdWords related skills and services. For a client, there are several benefits to working with a Google AdWords Partner. Let’s look at how this accreditation works in favour of the client. However, before that, let us talk in brief about what credentials we need to become a Google Partner.

Intro to Google Partner Certification

Google does not partner with any and every marketing agency that expresses interest. There are certain stipulations and qualities the applicant must possess to impress Google and get on-board. If a company has managed to join hands with Google, with respect to the AdWords program, then it’s certain that the company has had a record of happy customers, a healthy business model, and strictly adhered to the best practices of Google.

Typically, the firm should have proved their ability to manage a sizeable advertising dollars portfolio per month. Second, the agency should exhibit that all the advertising campaigns are accurately set up and optimized. Third, the agency should be Google Analytics and Google AdWords certified.

Let’s now consider the benefits of working with a Google Partner agency.

Google office showing the google partners sign with an arrow pointing people towards the entrance

Skilled Workforce

A Google Partner firm should mandatorily have certified account managers and analysts overseeing clients’ AdWords accounts. This means a certain level of quality, as recommended by Google, is rest assured when working with such certified firms. The qualified staff members are well-aware of the various features of AdWords and how to make use of them for your benefits.

On the surface, Google AdWords may seem like a fairly straightforward tool with basic functionalities. However, not all AdWords users realize the true potential and the hidden features of the system. Trying to learn the tool in detail would need some serious time and commitment. Some of the AdWords features not many clients would know include Sitelink Extensions, Negative Keywords, and Shopping Ads.

Ongoing Monitoring

Google’s partnership with the marketing agency not just ends with the certification. In fact, Google gets hard at work only once it has bestowed the Partners badge to a firm or agency. The Mountain View, California-based firm continuously monitors its partners to ensure they are strictly adhering to Google Partners guidelines. If a Google Partner falters in quality or dares to get a bit complacent, it risks itself from being stripped from the prestigious Google badge.

As a result, a Google Partner firm will have to maintain work quality throughout the tenure of its alliance with Google. Recognition from Google is serious business and the certified firms have to constantly remind themselves of the same. For clients, this is good news since they know any sub-par work by the certified agency would be taken note of by Google.

New Features and Updates

A screenshot of google adwords platformGeneral marketing techniques and trends are changing constantly, which makes it imperative for businesses to stay abreast with the changes. Google is a company that believes in continuous improvement and innovation too. It’s AdWords program is a reflection of that approach. The company frequently dishes out updates and beta features for its AdWords tool in the attempt to make it better than ever before. As a regular user of the tool, you may have a hard time deciphering what these updates are and how they’ll help your cause.

A certified Google Partner, on the other hand, can handle such new features with aplomb. They’re constantly at work with the tools and are always up to date. Also, they work with Google directly so that they have access to beta programs, trainings, and fresh product updates. With such exposure to the platform, it’s natural for the agency to have unearthed the tips and tricks that’ll be advantageous to the clients.

They’ll make sure they add the new features to your campaign so that you stay ahead of the competition at all times. And if in case the Partner is not too sure about how a particular feature works or lends to the betterment of AdWords, the partnering firm can always get in touch with Google representatives and get a solution. Generally, certified firms get their answers about queries much quicker than if we compare to agencies without the certification.

So there you have it! Let me put it this way. It’s like having a Degree in Google Adwords. You wouldn’t want to hire someone without the right qualifications would you?

What do you think of this article? Comment below!