Characteristics of a Good Logo – What You Need

What is a Logo?

Logo acts as a reminder and a pop up of a company/product. For the designer, it’s the ultimate challenge. Words and drawings or even doodles are how we usually express ourselves. Logos are graphic, a symbol, and it has to be in its simplest form.

Logos are the identity card of a company, the passport of the company’s growth. The designed logo has to evoke a sense of recognition among customers. Logos are the bridge between the company’s sales and their aims.

In a world where technologies are always advancing, an effective logo is a must. In a sea of logos, how do you stand out?

 

Simple

Unlike paintings or drawings, the key to an effective logo is simplicity. A good logo designer doesn’t always make a good illustrator, but this doesn’t stop you from designing a good logo. The glorious birth of a good logo often comes from aimless doodling. It doesn’t have complicating elements or components. Of course, improving your graphic design skills would really help you in your design work.

With just one quick look, your customers will recognize your brand through that particular logo. Logos that are too complex will cause confusion and minimize your chance of immediate recognition. Remember this: An effective logo is a private jet to your potential customers and business partners.

A good logo possesses the ability to get into the minds of all consumers without being overdrawn. It has to be simple up to the point where the customers will be able to describe it. Nike, a simple black tick but holds a million value.

 

Unique

man in the crowdA light bulb means idea; speech bubbles mean conversation, globe means international. All these are far too common to be used as a logo. Surely, your customers will be able to recognize it and identify it, but they might confuse it with other companies. A good logo has to be the odd one among a bunch of other logos.

Without an entirely different logo, your potential customers may turn to competitors’ companies, which means one less potential customers. A good logo doesn’t scream what you sell but instead it provokes the customers’ to identify it themselves.

Apple’s logo is just a plain white apple with a bite on the side, but they don’t sell Apple in a literal way. Instead, they sell smart mobile devices. Stay away from the clichés.

 

Adaptable

logoAn effective logo is one that can be incorporated into other forms of media such as name cards; it should be resizable. To achieve this, designers usually use a vector format. The logo will be drawn by paths and not pixels, and the logo will appear clearer compared to a pixelated logo. It has to be a minimum of one inch without missing out any important elements. Bare in mind, it has to be perfect wherever it is. No matter the size, the logo will always be recognizable. Your company will lose its value.

Ask yourself: Will it look good on billboards? Name cards? T-shirts? Pins?

The color of the logo affects the effectiveness of a logo. A good logo is a chameleon that can switch colors to fit in. It will still be influential even if it’s in black and white.

 

Appropriate

Identify your target market. A good logo can attract the right potential customers and boost the sales of the product. Designing for children’s toys? It’s not necessary to have a child’s toy as a logo or having the word ‘toys.’ Focus on your color scheme, making it appealing to your target market.

Designing for a law firm? Ditch the colorful and playful color scheme. Change it to a more formal and serious approach. Not only that, but you would also use simple fonts as it would be easier to see from a distance and locate.

 

Timeless

i love new yorkA good logo has no expiry date. It will be durable no matter how many decades or centuries had passed. It will not deteriorate over time, and people will still be able to recognize the logo. Do not aim to be trendy but instead, strive for eternal life. A logo that is always changing will raise confusion among people.

Not only that, every time your company logo made any changes, you would have to advertise to make the changes known to the world. This is very costly and would reduce the revenue of a company.

Take a look at the ‘I LOVE NEW YORK’ logo, it’s created in 1975, but until this very day, this logo is still recognized by the general public. It’s still printed on t-shirts even after three decades.

 

If your logo fulfills all the above, you are ready to go. Start your business venture and your logo will not fail you!

 

6 Secrets to an appealing ‘About me’ page

man looking at phoneOur phones never left our side, they are like our sidekick, keeping us on the go. Checking emails, scrolling through Instagram, stalking your crush on Facebook, watching celebrities fight on Twitter, reading blogs on Google, the Web was always there to lend us a helping hand.

Sitting behind screen, it’s almost impossible to truly connect with your audience. Hence, it’s crucial to captivate your audience with a personal and friendly approach. Otherwise, you will be just another faceless web designer among sea of many others.

I know…easier said than done.

 

Don’t be normal, be different

Distinguish yourself. Make your ‘About me’ page an appealing sight by using different variety of Medias, such as graphic, videos, timelines. So that people will be attracted and possibly drool over your page. Colors brighten our days and it will also increase the number of viewers on your website. Specific colors possess the power to stir up our emotions.

  • Red- a color that grabs attention that’s why alarms are red
  • Blue- If you want to appear trustworthy and cool, try this.
  • Green- very flexible. It symbolizes nature and the color of money. It lends customer with a pleasing and warm feeling

1914074Contrast and complimentary colors are your best friends.

Humans have very short attention span (8 seconds).Therefore, videos are an effective way to display your thought with motion within seconds. Don’t blindly follow, create your own style. Separate yourself from the pack, be the Alpha.

 

 

Swipe Right

Treat your ‘About me’ page like a Tinder date. Of course you would want people to swipe right, right? But first, give them a good impression of you through a profile picture. Shine some light on yourself, use minimal filters. A photograph of yourself will allow your audience to feel connected.

With a picture of yourself, they will feel as though they met the actual person in reality and not just another anonymous web designer online. This will foster trust, you want to appear trustworthy. At least, your audience will know you are not a robot or an alien.

 

Speak human

The ‘About me’ page is not another English work assignment or an English essay for coursework. Bombastic words are completely extra and unnecessary. If your audience is required to pull out a dictionary, chances are they will just exit and adios.

You are conversing with your viewers through words, don’t try too hard to impress them with words that are not common. Jargon. A huge no-no. It may be cool but some may not understand it.

Make an effort to make your website accessible and user-friendly. Keep your vocab simple. Stay away from using unclear titles. If it’s an ‘About me’ page, give them the page. Don’t change it to “The Journey”.

 

Keep it Organized

boxes on shelfThe best ‘About me’ page is one that has a lot of information but with minimal confusion and very neat and tidy. Your audience has to be able to swallow and digest them. Avoid chocking them with endless paragraphs of alphabets. The only wall between us and success is our ability to control.

We most of the times tend to vomit out everything that we know. It may be challenging to know when to stop when writing an ‘About me’ page, especially when it is about ourselves. Is it enough? Is it too much? Control and express your thoughts at the same time avoid being too wordy.

Split your paragraphs and keep information in sections. Allow your audience to have a quick scan before depth reading it. Start with writing a short bio. Keep track of the number of words.

 

Have a personality

It’s okay to have a personality when writing the ‘About me’ page. It reflects who you are and your audience will feel connected to you. Treat your audience like your friend. Just be yourself.

Don’t just throw in facts, they want to be connected to you and know the real you. Facts alone do not persuade and your audience might get bored. Compared to the others, your ‘About me’ page may be too bland and dull. You are supposed to break the ice wall and not build another wall.

Make your website a window to your world, open the door and invite your audiences into your world. Share your passion, your ethos, and your values. Let them know what you believe in. Watch your tone of writing, avoid being too stern or formal. Be humorous, personable or bold.

 

Be the GPS

gpsMost of your audience may not know what to do next, after reading your ‘About me’ page. They will be like “What should I do next? Hmm, let’s watch a vine” Chances are, they will forget that your site exists.

Bring them to the destination that you desire. Show them the route. Keep them entertained. You want people to stick around when you have new updates. But how? Easy, just ask them to subscribe to your newsletter or your Twitter account or give a thumbs up on your Facebook page. Or even follow you on Instagram.

Personalities are unique and charming, so don’t be afraid to stay authentic. Translating your persona into words can be super hard, but here’s how you can make your text appear as awesome as you are

Why Your Business Must Go Social?

Hey guys!

If you’re ever wondering why your business needs to go social, here’s a few reasons.

We found a great post by Wix and we thought it was appropriate to share it with you. So here are the reasons why your business must go social. (Click the link for the full article from Wix)

Do let us know what you think, and if you want to know more, get in contact with us here.

Why Your Business Must Go Social?

 

Why Your Business Must Go Social full info graphic describing all the benefits and reasons for a business to go social on social media platforms like Facebook, twitter, instagram and more.

We know you’re dying to expand your business’ social circle, but first, let’s make sure your websites are spotlight-ready. Enhance your project or website’s appearance by taking note of these neat tips!

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  • Unique projects

What’s in it for us:

  • Programmer with skills and passion
  • Someone who’s interested in learning more
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Are you up for the challenge? Apply now!