Our phones never left our side, they are like our sidekick, keeping us on the go. Checking emails, scrolling through Instagram, stalking your crush on Facebook, watching celebrities fight on Twitter, reading blogs on Google, the Web was always there to lend us a helping hand.
Sitting behind screen, it’s almost impossible to truly connect with your audience. Hence, it’s crucial to captivate your audience with a personal and friendly approach. Otherwise, you will be just another faceless web designer among sea of many others.
I know…easier said than done.
Don’t be normal, be different
Distinguish yourself. Make your ‘About me’ page an appealing sight by using different variety of Medias, such as graphic, videos, timelines. So that people will be attracted and possibly drool over your page. Colors brighten our days and it will also increase the number of viewers on your website. Specific colors possess the power to stir up our emotions.
- Red- a color that grabs attention that’s why alarms are red
- Blue- If you want to appear trustworthy and cool, try this.
- Green- very flexible. It symbolizes nature and the color of money. It lends customer with a pleasing and warm feeling
Contrast and complimentary colors are your best friends.
Humans have very short attention span (8 seconds).Therefore, videos are an effective way to display your thought with motion within seconds. Don’t blindly follow, create your own style. Separate yourself from the pack, be the Alpha.
Swipe Right
Treat your ‘About me’ page like a Tinder date. Of course you would want people to swipe right, right? But first, give them a good impression of you through a profile picture. Shine some light on yourself, use minimal filters. A photograph of yourself will allow your audience to feel connected.
With a picture of yourself, they will feel as though they met the actual person in reality and not just another anonymous web designer online. This will foster trust, you want to appear trustworthy. At least, your audience will know you are not a robot or an alien.
Speak human
The ‘About me’ page is not another English work assignment or an English essay for coursework. Bombastic words are completely extra and unnecessary. If your audience is required to pull out a dictionary, chances are they will just exit and adios.
You are conversing with your viewers through words, don’t try too hard to impress them with words that are not common. Jargon. A huge no-no. It may be cool but some may not understand it.
Make an effort to make your website accessible and user-friendly. Keep your vocab simple. Stay away from using unclear titles. If it’s an ‘About me’ page, give them the page. Don’t change it to “The Journey”.
Keep it Organized
The best ‘About me’ page is one that has a lot of information but with minimal confusion and very neat and tidy. Your audience has to be able to swallow and digest them. Avoid chocking them with endless paragraphs of alphabets. The only wall between us and success is our ability to control.
We most of the times tend to vomit out everything that we know. It may be challenging to know when to stop when writing an ‘About me’ page, especially when it is about ourselves. Is it enough? Is it too much? Control and express your thoughts at the same time avoid being too wordy.
Split your paragraphs and keep information in sections. Allow your audience to have a quick scan before depth reading it. Start with writing a short bio. Keep track of the number of words.
Have a personality
It’s okay to have a personality when writing the ‘About me’ page. It reflects who you are and your audience will feel connected to you. Treat your audience like your friend. Just be yourself.
Don’t just throw in facts, they want to be connected to you and know the real you. Facts alone do not persuade and your audience might get bored. Compared to the others, your ‘About me’ page may be too bland and dull. You are supposed to break the ice wall and not build another wall.
Make your website a window to your world, open the door and invite your audiences into your world. Share your passion, your ethos, and your values. Let them know what you believe in. Watch your tone of writing, avoid being too stern or formal. Be humorous, personable or bold.
Be the GPS
Most of your audience may not know what to do next, after reading your ‘About me’ page. They will be like “What should I do next? Hmm, let’s watch a vine” Chances are, they will forget that your site exists.
Bring them to the destination that you desire. Show them the route. Keep them entertained. You want people to stick around when you have new updates. But how? Easy, just ask them to subscribe to your newsletter or your Twitter account or give a thumbs up on your Facebook page. Or even follow you on Instagram.
Personalities are unique and charming, so don’t be afraid to stay authentic. Translating your persona into words can be super hard, but here’s how you can make your text appear as awesome as you are!